coco-chanel IMAGE


Was born in France in 1883 under the sign of Leo, she choose the lion as a symbol for their daily battle for his name to remain for future generations forever. The lion was her personality represented. She lived a very lonely life because she was in an orphanage without her brothers or family. From that experience in the baroque buildings of the church should be taken as being characteristic of their designs, embellishments like beads, gemstones. He also had to survive singing in a cabaret the song that bears her name “Coco”, adding another feature to outfit such as fringe, and feathers but elegant and refined way.

Dressed the modern woman and her life, public and private, was as groundbreaking as its fashion.

It was a tailor with a revolutionary style who dressed to the popular classes and chic high class customers with simple materials and duchesses dresses and wool sweaters, clothing and previously destined for the working classes. Pants that were only used in underwear for women, was taken to the designer who wear the pants reserved exclusively for men and women working in the backward countries. The designer herself wore suits, a shirt and tie. He dressed in tight pants to calf at a time when police arrested women wearing bloomers for cycling, to be considered immodest dress.

She tried and won the carrier for help the women to feel independent in their movements. She used the tweed fabrics, usually men fabrics, introducing it at the jackets for women. The hat also was changed to something more simple but elegant.

It is said that the time was living in the orphanage and church, had great impact on the baroque affinity for luxury and precious stones that defined them an elegant and sophisticated but simple and convenient turn woman.

She cut the large of the dresses, the lines were more simple but sophisticated.

Not wearing jackets bearing liner interlining but only. It eliminated the neck of male jacket, adding buttons and buttonholes. These buttons were created for Chanel. It eliminated the neck of the male jacket also eliminating the interlining and lining using only adding buttons and buttonholes. These buttons were created exclusively for Chanel.

They said that the number five was her luck number and this led to the Chanel number 5 to be the most popular and recognized perfume for women. Dressing the woman with this perfume is what she likes to be called by Coco Chanel.

He incorporated turtlenecks and striped shirts, worn by sailors in the harbor, but until then no woman would dare to wear. In the orphanage where he grew up, there were not many options for the dress: skirt and black stockings and white shirt. This simple outfit and these colors would become one of his hallmarks. He drew up simple dresses, gray or navy, which were unlike anything until they had then taken the women and little black dress made ​​possible to work and play simultaneously. A dress that could be worn at the office, but also served for a night out without having to spend at home to run the laborious processing and professional women working during the day, sophisticated and glamorous woman at night .

She mixed male and female terms in the dictionary of fashion and in the 50s he released the low heel. A subversive maneuver when femininity was measured by the height separating women from the ground.

The first store opened Chanel was a hat shop. She asked her self: “How does the brain work on these things?” Coco asked with reference to the frippery that adorned the headgear of the time. Coco Chanel broke all schemes to cut their hair and wearing a tan because it was the first sign of masculinity and second in a country life. The trend of hair to garçon, which became popular in the early 20s, required smaller, rounded and tight to the head, she provided hats. She invented jewelry for women not dependent on men for jewelry, so that they became an ornament and not a symbol of wealth. The same philosophy used in the clothes moved to these supplements creating simple, elegant and easy to wear pieces. Her favorite were the pearls, natural or larger size, with which she created long necklaces or bracelets several times, along with camellia and logo became the symbol of his signature.

Her skill was so great that she cut the fabric directly on models flesh. He was always stocked with scissors and pins and their creations are always characterized by its exquisite hand perfectly. True to this maxim “Fashion does not exist only in the dresses. Fashion is in the sky, in the street; fashion has to do with ideas, the way we live, what is happening,” Chanel said, always with intellectuals and artists, painters or sculptors financed as patrons. Among her close friends were Salvador Dali, Picasso, etc.

Their businesses accused the vagaries of depression of the 20s, wars and economic crises, but Chanel always seemed to know the recipe to return to astonish the world. He did after the crash of 29, after the Second World War, and in the 70s.